Our Story
From sports nutrition
to everyday wellness.
Infinite Labs began in sports nutrition. Today, CEO Arjun Sareen is guiding its next chapter: supplements that fit into everyday life, with clear information behind each choice.
Arjun came to Infinite Labs through a background in fitness, owning a UFC Gym and working on bodybuilding events. He acquired an existing brand with a history he wanted to build on.
A brand with sports nutrition roots.
April Jones founded Infinite Labs. Siamack Alavi later acquired the brand and developed its presence in sports nutrition.
Arjun acquired Infinite Labs from Siamack, bringing his own experience in fitness to the next chapter. That heritage remains part of the brand as its focus grows beyond the gym.
More purpose. Less noise.
For Arjun, a bigger number on a label is not the whole story. The questions are what an ingredient is there to do, why that amount was chosen, and how the formula fits a daily routine.
That thinking guides Infinite Labs toward everyday wellness alongside performance. Our aim is to make those choices easier to understand, without exaggerated promises.
Where that direction takes shape.
NAD+, NMN, vegan D3 + K2, and Berberine reflect our focus on everyday wellness. Explore each formula for its ingredients, amounts, directions, and the role it can play in your routine.
What matters in every choice.
Know what’s inside.
Fully disclosed labels make the ingredients and amounts clear. We explain the purpose of a formula so you can make an informed choice.
Make quality tangible.
Our products are third-party tested and manufactured in GMP-certified facilities. Ask our team about a certificate of analysis for your bottle.
Keep expectations honest.
Supplements belong alongside food, movement, and a consistent routine. We value useful information over promises of an overnight transformation.