Arjun Sareen

From fitness to Infinite Labs

Arjun Sareen is CEO of Infinite Labs and also leads Infinite Labs Digital, a digital marketing agency. His background includes owning a UFC Gym and working on bodybuilding events.

He acquired Infinite Labs as an existing supplement brand, building on its sports-nutrition heritage. Today, he is guiding its direction toward everyday wellness alongside performance, with an emphasis on published research, clear product information and practical choices.

What matters to him

Arjun's approach starts with a straightforward question: what is an ingredient doing in the formula, and why is that amount there? His priorities are transparency about ingredients and serving amounts, useful explanations of supplement formats, and helping customers understand the products they choose.

His work in the Journal

As a brand CEO and Journal contributor, Arjun helps shape articles around the questions readers actually ask about supplements. The goal is to make ingredient research easier to understand and connect it to clear, useful product information.

Our editorial workflow includes topic and search-intent planning, source and claims checks, relevant imagery and review before publication. Ingredient evidence is distinguished from studies of a specific formulation, and product details are checked against the relevant label and directions.

The Journal is published by Infinite Labs. Its articles provide educational information rather than individual medical advice.